The report found nearly half of consumers aware of IoT devices on the market are most familiar with Apple's IoT devices (48%), while surprisingly only 13 percent are most familiar with Google's connected devices. Rounding this ranking are Samsung (22%) and Amazon (15%). Beyond familiarity, regarding purchase preference, one in four consumers noting a top preference of an IoT brand most prefer Apple (29%), whereas nearly one in five prefer Samsung (19%), 14 percent Google and 10 percent Amazon.
The survey found that one in three (31%) Americans believe a fully connected home will be achievable in the next year, and 60 percent within the next five years, with 59 percent of consumers being drawn to the benefits of IoT-driven energy efficiency. However, for widespread IoT adoption, two major obstacles remain: cost and security. The majority of American consumers - 88 percent - are unwilling to pay more than $250 for a connected device, while 27 percent are primarily anxious about lack of security for their personal data.